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Over 70% of IT deals & projects outsourced by prospective
buyers happens through trade events & IT conferences.
It is absolutely vital for quality IT vendors looking
for a vertical growth to reach out to the potential
buyers at such meets & events. But given the cost
constraints, logistic problems & market reach issues,
many vendors are not able to participate in such events
internationally, though they provide quality solutions
& products.
ISN, a organization, primarily setup to help Indian IT vendors
reach out to prospects & new markets, provides a solution.
Over the years we have developed the right industry contacts
with some of the leading IT events & conference conductors
& also have serviced clients looking at partnering with
Indian IT partners from various sectors. We also conduct events
in coordination with internatonal event managing companies.
Vendor Representation in International IT Meets &
Events
Having created such a network, ISN helps Indian IT vendors
leverage on this by representing them in specific IT events
& tradeshows. ISN publishes event specific magazines &
ezines on "Outsourcing from India" where interested
IT vendors publish their company profiles, product information
& articles. This is distributed to target clients &
prospects at the event. Also the vendors are provided with
the photocopies of the visiting cards of all the prospects
visiting the ISN stall. And we also distribute the vendor
brochures & marketing collaterals to prospects directly.
The distinct advantages vendors gain from our marketing campaign
service are:
- Reach out to prospects, drive targeted traffic, and generate
qualified leads.
- Market services & display products to target clients
withouit actually being present, thus reducing marketing
costs substantially.
- Get access to latest IT practices & market scenario.
- Create product & service awareness & promote brands
internationally
IT vendors interested to join ISN for the above service can
send inquiries to marketing
campaigns. We will get back to you with the schedule
& details of the conferences & events coming up.
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